Ur Point is a local pizzeria in Abu Dhabi, UAE. It provides real fresh and hand-made Neapolitan pizza to the neighborhood. The brand wants to create a distinctive look for its visual identity but still embrace the core value of freshness and handicrafts.
Ur Point means “your point”. The brand name is a statement of how friendly and how empathetic they are to their customers. Their pizza is made from their heart to bring real joy and satisfaction.
There are so many pizzeria grappling attention and most of them speaks the same language, embrace the same traditional look.
With Ur Point, we want to highlight the freshness and handicraft of neapolitan pizza, but with a modern but friendly and cute look that sticks into the customers’ mind.
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